Client: New Waters Recovery
Challenge:
The old website had a high bounce rate and low conversion rates. Additionally, the local map rankings for key search terms were not optimal, resulting in fewer local inquiries.
Goal:
Improve user experience, increase conversion rates by 50%, and enhance local map rankings for key search terms within four months.
Our Role:
As an SEO Strategist, Slavko conducted comprehensive SEO audits for this drug rehab center's website. He identified and resolved technical SEO issues such as crawl errors, broken links, and duplicate content, leading to improved search engine performance and user experience. Slavko managed on-page SEO optimization for client websites, focusing on meta tag optimization, header tag hierarchy, and keyword integration. His efforts led to significant improvements in organic search rankings and traffic.
Strategy:
- User Research:
Conducted surveys and user testing to understand pain points and preferences. - Website Redesign:
Implemented a modern, user-friendly design with clear calls-to-action. - Content Overhaul:
Updated content to be more engaging and informative, targeting user needs. - SEO Optimization:
Ensured the website was optimized for search engines to attract organic traffic. - Local SEO:
- Keyword Research: Identified local keywords such as “rehab center near me” and “detox in [City].”
- Google My Business Optimization: Claimed and optimized the GMB profile with accurate information, regular updates, and encouraged patient reviews.
- Local Backlink Building: Acquired backlinks from local health organizations, community blogs, and news sites.
Results:
- Bounce Rate: Reduced by 35% within four months.
- Conversion Rates: Increased by 60% due to improved user experience.
- User Engagement: Significant increase in time spent on the website and interactions.
- Local Map Rankings: Improved local map rankings from page 2 to page 1 for key local search terms, leading to a 120% increase in local inquiries.
- Organic Traffic: 180% increase in organic traffic within six months.
Why SEO Drives Lead Generation
Organic traffic is a crucial component of your website’s success, driving high-quality leads without the ongoing costs associated with paid advertising. Unlike paid traffic, which can be expensive and short-lived, organic traffic builds over time and provides sustained growth. This type of traffic tends to be more valuable because it comes from users actively searching for the services you offer, indicating a higher level of interest and intent.
By focusing on improving your organic search rankings, you can attract a steady stream of potential clients who are genuinely interested in your services. This not only enhances your online visibility but also establishes your brand as a trusted authority in your industry. Investing in SEO and organic growth ensures long-term benefits, leading to higher conversion rates and better return on investment compared to relying solely on paid campaigns.
Local SEO
Medical Content Writing
Technical SEO
Haro Backlinks
