Client: Epiphany Wellness
Challenge:
Epiphany Wellness was struggling with low online visibility and a lack of local patient inquiries. Despite offering excellent treatment programs, they were not ranking well for local searches related to addiction treatment.
Our Role:
As the Head of SEO, David led a holistic SEO strategy for this prominent drug rehab center. His responsibilities included conducting a technical SEO audit to identify and fix site issues, optimizing on-page elements and internal linking structure, and implementing local SEO tactics to enhance visibility in local searches. David also performed a content gap analysis to create high-quality, targeted content, managed online reputation through review monitoring and responses, and integrated Schema markup to improve search engine understanding and visibility with rich snippets. Additionally, David focused on optimizing entities to ensure clear relevance for targeted queries.
Strategy:
- Keyword Research:
Identified high-value local keywords such as “drug rehab near me” and “addiction treatment in [City].” - Google My Business Optimization:
Claimed and optimized their GMB profile with accurate information, regular updates, and encouraging patient reviews. - Content Creation:
Developed localized content that addressed common addiction treatment questions and highlighted success stories. - Local Backlink Building:
Acquired backlinks from local health organizations, community blogs, and news sites.
Results:
- Local Search Ranking: Improved from page 3 to page 1 for key local search terms.
- Increase in Local Leads: 150% increase in patient inquiries from local searches within six months.
- GMB Engagement: 75% increase in views and interactions on their GMB profile.
- Organic Clicks: Achieved 34,100 organic clicks in the last 6 months, a significant increase from the 1,340 clicks in the previous 6 months.
Learn About SEO Lead Generation
Organic traffic is a crucial component of your website’s success, driving high-quality leads without the ongoing costs associated with paid advertising. Unlike paid traffic, which can be expensive and short-lived, organic traffic builds over time and provides sustained growth. This type of traffic tends to be more valuable because it comes from users actively searching for the services you offer, indicating a higher level of interest and intent.
By focusing on improving your organic search rankings, you can attract a steady stream of potential clients who are genuinely interested in your services. This not only enhances your online visibility but also establishes your brand as a trusted authority in your industry. Investing in SEO and organic growth ensures long-term benefits, leading to higher conversion rates and better return on investment compared to relying solely on paid campaigns.
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